Bybit EU targets European crypto users with incentive campaign as MiCAR transition concludes
Bybit EU is launching a limited-time incentive programme called “Move Your Funds, Get Rewarded” as the various national MiCAR transition periods approach their final July 1, 2026 deadline.
The campaign is designed to welcome new users to Bybit EU’s MiCAR-licensed platform in Austria, offering a range of benefits including 3% annualised cashback on crypto top-ups, quick VIP upgrades, and exclusive card benefits.
The implementation of MiCAR marks one of the most significant regulatory developments in the history of the European crypto industry, establishing a unified framework for crypto-asset services across the European Economic Area.
As the transition period concludes, unauthorized Crypto-Asset Service Providers are expected to complete their wind-down processes in line with guidance from the European Securities and Markets Authority.
Bybit EU GmbH operates under a MiCAR licence granted by Austria’s Financial Market Authority and is headquartered in Vienna, serving users across the EEA with the exception of Malta.
Campaign offers three benefit tracks for new EEA users
The campaign runs from June 19, 2026 to July 31, 2026 and is open exclusively to new users who have not previously held a Bybit EU account and who are residents of the EEA, excluding Malta.
Eligible participants can access three distinct benefit tracks. The first is a new user welcome package offering a regional top-up welcome gift starting from €20, a card welcome package of up to €120 in bonuses, and 100% cashback on eligible subscriptions including Netflix, Spotify, and ChatGPT in the first month, capped at €50.
The second track offers quick access to VIP fee-rate benefits for users who deposit a minimum of $100 in cumulative crypto top-ups during the campaign, with VIP tiers scaling from a 30-day VIP 1 trial card from $100 up to a 90-day VIP Supreme trial card from $1,000,000. Once unlocked, the VIP benefit is delivered via a time-limited trial card valid for 30 or 90 days from issuance.
The third track offers 3% annualised cashback on crypto top-ups for users who deposit a minimum of $50,000, paid monthly over 12 months in USDC, with a maximum deposit cap of $1,000,000 and a total potential payout of up to $30,000 USDC. The cashback tier is locked at the end of the campaign registration period on July 31, 2026, and monthly payouts are subject to a minimum spot trading volume requirement.
“Europe is setting the foundations for a more mature and sustainable digital asset ecosystem,” said Mazurka Zeng, CEO of Bybit EU. “As the MiCAR transition progresses, users increasingly value clarity, continuity, and platforms designed with long-term regulatory readiness in mind. Bybit EU was established to support that future — and this campaign reflects our commitment to making that transition rewarding for users who choose to move their funds to a licensed platform.”
Featured image via Shutterstock.
